Transmedia

This video is an example of transmedia because a prosumer has used lego people to create a product which replicates a famous scene from the film Frozen in which the song is 'Let It Go'. The prosumer has tried to recreate the locations featured out of lego aswell as the clothing to illustrate understanding of the film and their appreciation towards it.
It also an example of social and cultural convergence because it has had over one million views, meaning that people are therefore coming together to view the video who are fans of frozen and lego from all over the globe to share their thoughts.